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Keyword: value chain

Drinking Experience (6/22/2006)

Starbucks commands premium prices for its lifestyle coffee because of its status cachet.

Keywords: coffee, commodities, competition, demand elasticity, Dunkin’ Donuts, experience goods, lifestyle goods, pricing power, service, social status, Starbucks, value chain

The Brand Game (9/11/2007)

Chinese companies try to move up the value chain by buying established brands.

Keywords: brand, Dirt Devil, IBM, prestige, profit, Revlon, Singer, value chain